BEHIND THE BRAND
Marilena Di Florio is an Australian women’s clothing label designed by Marilena Di Florio in Hobart, Tasmania.
Founded in 2020, creating and selling one-off pieces from a boutique in historic Battery Point, the popularity of designs grew and led to the launch of the online boutique store.
The label focus is on versatile, quality and sustainability encapsulating style and elegance, offering beautiful statement pieces that are comfortable to wear.
At Marilena Di Florio we believe in supporting local industries. All our garments are designed and made in Australia, ensuring quality and ethical manufacturing standards.
This focus enables small runs creating less waste and the ability to maintain close relationships with our partners, from concept to completion.
Marilena Di Florio's designs capture the essence of versatility by using staple wardrobe pieces to create looks from casual to work wear, sneakers to stilettos and weekdays to weekends. Our designs are made with love, creating pieces to last, pieces you will wear, love, and never want to replace. All the details from every stitch, button and lapel are all fastidiously considered.
Our approach is to slow things down, avoiding the waste of fast fashion.
Founder and Designer